Lovely if you are a diary kinda person

or even if you're not is what Keel's promotes.  It's a sort of diary writing for those who need the structure, fill in the blank format.  I think it's cute.  It is sweetly witty.  Great for those who are too burned out/busy to think of their own diary start ups but who relish the thought of putting their thoughts, still personalized, on paper...like blogging with a prompt I would think.  The Be The Panda section is lovely.  http://www.simplediary.com/#/Home/